Originally we planned to have our target audience to be in the age range 16-24 after the results of the survey. But this later changed due to the gore we had included within our opening which would be given an 18 rating if rated by the British Board of Film Classification instead of the 15 rating we originally aimed for. Because of this we changed our target audience to 18-24 as these audience members would legally be able to view the film.
The film wasn't aimed specifically at one gender. the decision behind this was because nowadays both male and females like horror films. Although our film may appear to be aimed at the female group of audience viewers as the main protagonist is female as is the antagonist. Also it can be seen that women are portrayed as more powerful than the men in the opening.
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