Research

UK cinema admissions for the first six months of 2010 were 80.1m, down 4% on the first half of 2009 (Table 1). This represents the second highest first half admissions of the last five years.


Average weekly admissions were 3.3 million in March, up from 2.7 million in March 2009. By contrast, average weekly admissions in June fell to 2 million.

Table 1: Monthly admissions, January – June 2009-2010
Month 2009 (million) 2010 (million) % +/- on 2009
January 14.5 14.6 +0.5
February 15.0 14.9 - 0.5
March 11.9 14.5 +21.7
April 13.8 14.7 +6.0
May 15.8 12.8 - 18.8
June 12.5 8.7 -30.1
Total 83.5 80.1 - 4.0
Source: CAA, Rentrak EDI
Figures may not add to totals due to rounding

Box office results for the top 20 films released in the UK, January-June 2010
Rank, Title, Country of Origin, Gross box office (£m), Opening cinemas, Opening weekend (£m), Distributor

1 Alice in Wonderland USA, 42.54, 533, 10.56, Disney
2 Sex and the City 2* USA, 21.61, 530, 6.14, Warner Bros
3 Iron Man 2* USA, 21.17, 521, 7.66, Paramount
4 Clash of the Titans UK/USA 20.20, 446, 5.68, Warner Bros
5 How to Train your Dragon* USA, 17.17, 471, 4.85, Paramount
6 Nanny McPhee and the Big Bang* UK/USA, 16.43, 512, 2.59, Universal
7 Robin Hood* UK/USA, 15.43, 537, 5.75, Universal
8 Streetdance 3D* UK, 11.60, 412, 2.49, Vertigo
9 Kick-Ass UK/USA, 11.60, 402, 3.88, Universal
10 The Princess and the Frog USA, 11.14, 1, 0.02, Disney
11 Shutter Island USA, 10.75, 416, 2.25, Paramount
12 Valentine's Day USA, 10.21, 432, 3.73, Warner Bros
13 It's Complicated USA, 9.31, 434, 1.10, Universal
14 Prince of Persia: The Sands of Time* UK/USA, 8.84, 468, 1.37, Disney
15 Percy Jackson & the Olympians: The Lightning Thief USA, 7.45, 454, 1.50, 20th Century Fox
16 Get him to the Greek* USA, 6.81, 389, 1.57, Universal
17 Up in the Air USA, 6.51, 325, 1.30, Paramount
18 The Lovely Bones USA, 6.37, 420, 1.64, Paramount
19 The Blind Side USA, 6.22, 371, 1.31, Warner Bros
20 Bounty Hunter USA 6.20, 394, 2.06, Sony Pictures
Source: Rentrak EDI, RSU analysis
Gross box office gross = cumulative total up to 25 July 2010
Films with an asterisk (*) were still being exhibited on 25 July 2010




http://www.ukfilmcouncil.org.uk/media/pdf/0/a/2010_H1_Box_Office_Report-05Aug10.pdf



Codes and Conventions

In this genre the film tries to create fear and tension in viewer’s feelings by turning everyday situations into horrific events.

They often start with a general introduction into the protagonist’s life.
Type of bizarre murder/death – killer maybe known or unknown
Credits follow horror theme – creepy font, title movement, image eg pumpkin, weapon, etc
Main characters introduced – young/ youthful
Teenage kids – easy target also vulnerable – home alone
Teenagers usually a couple – football jock boyfriend and cheerleader blonde bimbo girlfriend.
Mysterious phone calls – dubbed sinister voice “Who’s There…?”
Family ties broken
Sometimes unsuccessful acts of heroism
Victim unprotected
Superhuman killer